How Vercel helped Tonies expand into new markets and improve conversion rates

Tonies' frontend technology, powered by Vercel, Next.js, and Contentful, has demonstrated significant business value and improved user and developer experiences. Tonies, creators of a smart audio system for children, planned to expand into new markets but found that their existing platform was not capable of supporting the growth. The adoption of Vercel's Frontend Cloud and Contentful's CMS allowed for a strategic transition to a platform better suited for greater scalability. The new tech stack brought together two separate tech stacks into one, improved development and quality assurance processes, reduced latency, increased scalability and reliability, and enhanced user experience. After the migration, Tonies saw an increase in conversion rates and accomplished deployment from serving two to four markets with ease.