Pricing Projects As A Freelancer Or Agency Owner

Paul, a leader in conversion rate optimisation and user experience design thinking with over 25 years of experience, provides insight into the various models of pricing projects for digital agencies and freelancers. He outlines the advantages and disadvantages of fixed pricing, time and materials pricing, and value-based pricing models. Furthermore, he introduces “appetite” as a crucial concept in initial conversations with clients to establish the desired investment based on expected returns. Paul recommends using a sub-project approach, combining elements of fixed pricing with flexibility, to provide accurate estimates while controlling the scope of the project. He emphasizes that pricing is about establishing a positive relationship with the client and delivering value within their budget.