How Village Roadshow improved DX and UX while cutting costs by 50%

Australian entertainment company Village Roadshow Entertainment Group migrated from a legacy .NET MVC Sitecore-based architecture to a modern, headless architecture using Vercel along with Next.js as the frontend framework and Contentful as their new CMS. The migration was necessitated by the end-of-support for Village's Sitecore instance, poor site performance, high costs, inflexibility, poor conversion rates, and problems with reusing components across different projects. The move reduced Village's hosting costs and deployment time by more than 50%, improved site performance, enhanced user experience, increased sales conversions, and set the foundation for lasting growth.